Privacy policy
Privacy Policy
This Privacy Policy describes how www.byronbaybeachlife.com.au (the "Site", "we", "us" or "our") collects, uses and discloses your Personal Information when you visit or make a purchase from the Site.
Last updated: 13 October 2026
1. Collecting Personal Information
When you visit the Site, we collect information about your device, how you interact with the Site, and the details needed to process your purchases. We may also collect extra information if you contact us for support. In this policy, "Personal Information" means any information that can identify an individual, including the information below.
Device information
- Examples: browser version, IP address, time zone, cookie information, pages and products you view, search terms, and how you interact with the Site.
- Purpose: to load the Site correctly for you and to analyse Site usage so we can improve it.
- Source: collected automatically when you access the Site, using cookies, log files, web beacons, tags or pixels.
- Disclosed to: our processor, Shopify.
Order information
- Examples: name, billing address, shipping address, payment information (including credit card numbers), email address and phone number.
- Purpose: to provide products to you, process payments, arrange shipping, send invoices and order confirmations, communicate with you, screen orders for risk or fraud, and, in line with your preferences, send you information or advertising about our products.
- Source: collected from you.
- Disclosed to: Shopify, our payment processors, our warehouse partner and our shipping couriers.
Text marketing & notifications
By subscribing to text notifications, you agree to receive recurring automated marketing messages at the phone number you provided. Consent is not a condition of purchase. Reply STOP to unsubscribe or HELP for help. Message and data rates may apply. See this Privacy Policy and our Terms of Service for more information.
Customer support information
- Purpose: to provide customer support.
- Source: collected from you.
- Disclosed to: service providers only where needed to resolve your enquiry.
2. Minors
The Site is not intended for individuals under the age of 16. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has given us Personal Information, please contact us using the details below and we will delete it.
3. Sharing Personal Information
We share your Personal Information with service providers who help us deliver our services and fulfil our contracts with you. For example:
- We use Shopify to power our online store. You can read how Shopify uses your Personal Information at shopify.com/legal/privacy.
- We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant or other lawful request, or otherwise protect our rights.
4. Behavioural Advertising
We use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you. For example:
- We use Google Analytics to understand how customers use the Site. You can read how Google uses your information at policies.google.com/privacy, and opt out of Google Analytics here.
- We share information about your use of the Site, your purchases and your interaction with our ads with our advertising partners. We collect and share some of this directly, and in some cases through cookies or similar technologies (which you may consent to, depending on your location).
To learn more about how targeted advertising works, visit the Network Advertising Initiative's educational page.
You can opt out of targeted advertising here:
You can also opt out of some of these services through the Digital Advertising Alliance's opt-out portal.
5. Using Personal Information
We use your Personal Information to provide our services, including offering products for sale, processing payments, shipping and fulfilling your order, and keeping you up to date on new products, services and offers.
6. Lawful Basis (EEA Residents)
Under the General Data Protection Regulation (GDPR), if you are a resident of the European Economic Area (EEA), we process your Personal Information on the following lawful bases:
- Your consent
- The performance of our contract with you
- Compliance with our legal obligations
- Protecting your vital interests
- Performing a task carried out in the public interest
- Our legitimate interests, which do not override your fundamental rights and freedoms
7. Retention
When you place an order, we keep your Personal Information for our records unless and until you ask us to erase it. To request erasure, contact us using the details below.
8. Automatic Decision-Making
If you are an EEA resident, you have the right to object to processing based solely on automated decision-making (including profiling) where it has a legal or similarly significant effect on you.
Our processor, Shopify, uses limited automated decision-making to prevent fraud. It does not have a legal or otherwise significant effect on you. This includes:
- A temporary denylist of IP addresses linked to repeated failed transactions, lasting a small number of hours.
- A temporary denylist of credit cards linked to denylisted IP addresses, lasting a small number of days.
9. Cookies
A cookie is a small piece of information downloaded to your computer or device when you visit our Site. We use functional, performance, advertising, and social media or content cookies. They let the website remember your actions and preferences (such as login and region), so you don't have to re-enter them each visit. They also show us how people use the site, such as whether they're a first-time or returning visitor.
Cookies necessary for the functioning of the store
| Name | Function |
|---|---|
| _ab | Used in connection with access to admin. |
| _secure_session_id | Used in connection with navigation through a storefront. |
| cart | Used in connection with shopping cart. |
| cart_sig | Used in connection with checkout. |
| cart_ts | Used in connection with checkout. |
| checkout_token | Used in connection with checkout. |
| secret | Used in connection with checkout. |
| secure_customer_sig | Used in connection with customer login. |
| storefront_digest | Used in connection with customer login. |
| _shopify_u | Used to facilitate updating customer account information. |
Reporting and analytics
| Name | Function |
|---|---|
| _tracking_consent | Tracking preferences. |
| _landing_page | Tracks landing pages. |
| _orig_referrer | Tracks landing pages. |
| _s | Shopify analytics. |
| _shopify_fs | Shopify analytics. |
| _shopify_s | Shopify analytics. |
| _shopify_sa_p | Shopify analytics relating to marketing and referrals. |
| _shopify_sa_t | Shopify analytics relating to marketing and referrals. |
| _shopify_y | Shopify analytics. |
| _y | Shopify analytics. |
How long a cookie stays on your device depends on whether it is a "session" or "persistent" cookie. Session cookies last until you stop browsing. Persistent cookies last until they expire or are deleted. Most of ours are persistent and expire between 30 minutes and two years after download.
You can control cookies through your browser settings (often under "Tools" or "Preferences"), or find help at allaboutcookies.org. Removing or blocking cookies may affect your experience, and parts of the site may stop working properly.
Blocking cookies may not fully stop us sharing information with third parties such as advertising partners. To opt out of those uses, follow the instructions in the Behavioural Advertising section above.
10. Do Not Track
There is no consistent industry standard for responding to "Do Not Track" signals, so we do not change our data collection and usage practices when we detect one from your browser.
11. Changes
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal or regulatory reasons.
12. Contact & Complaints
For more information about our privacy practices, or to ask a question or make a complaint, contact us:
Email: contact@byronbaybeachlife.com.au
Post: Byron Bay Beach Life Pty Ltd, Suffolk Park NSW 2481, Australia
If you're not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au/privacy/privacy-complaints. If you're in the EEA, you can also contact your local data protection authority.